Archive for the ‘SEO’ Category
Understanding Website Traffic Drops
October 21st, 2010 | 
Author: There are many factors that can influence website traffic whether you currently utilise Search Engine Optimisation or not. Many external factors can affect website traffic such as time of year, public holidays and general changes in the market. You may well find that your site is not the only one to suffer and that indeed many similar sites have seen the same drop in traffic over the same period.
However there are other major factors that may affect the traffic you receive to your site. Changes in web design can put off many regular visitors, suddenly confused by the new layout, while ads and pop-ups may also be a major turn off for visitors. There may also be more malicious reasons to a drop in visitors – for instance hackers may have installed Malware to redirect potential visitors or a certain issue may have caused search engines to drop you from their rankings.
This leads us on to content. This is one of the most important factors in attracting visitors to a site. The quality of the content determines both whether people will come back to a site and also how the site ranks in search engine results. Should other factors have been ruled out, then it could well be the content that is letting the site down.
Whatever the reason, one of the easiest ways to boost traffic as well as sales conversions is to focus on Search Engine Optimisation.
At SEO Consult (www.seoconsult.co.uk) we can help you easily understand the best way to remedy any drop in traffic.
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